matte painting breakdown reel for commercial Molto

Molto Cool

LightRay wrok closly with Fable to creat a commercial for Molto's new product: Molto Cool.

The concept is even the wild animails can't resist the tasty Molto Cool. So when a fishman open his Molto Cool all the animails rush toward him.

For support this concept, LightRay creat the photoreal ice field matte painting as background and environment for the animails.

VFX Production:

Fable FX

Matte Painting Background and Environment:

LightRay FX